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INDIE EDUTAINMENT MARKETING
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MOVIE ARTICLESTable of Contents
GAME ARTICLESTable of Contents
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Unit Photography Creates Marketing Gold
It takes more than film in the can to make a movie a hit. It takes buzz. Glamour. Promotion. Word of mouth. All those additional elements of a film are created by marketing and marketing runs on images. Unit photography taken on-set is powerful. These still photographs are taken during key scenes of your film, feature principals of acting and creative management, illustrate the heart of the story, and are most economical when planned as part of your production.
Unit Photography (or production photography as it is sometimes called) is worth its weight in silver to a film producer and distributors. Photos are needed to tell your story effectively throughout the life of the project:
Photography of key scenes, principal actors, director, and other key team members create e a valuable image library that is used and reused for many applications over the life of a film and that can be as long as 20 years!
The most effective way of building this valuable photographic record of your films key elements is to plan ahead during pre-production. By bringing a unit photographer into the production plan, you can identify the key scenes that need to be photographed, schedule time on-set for key actors and directors to be photographed amidst the glamorous moments of creativity, and save money by not having to recreate costuming, lighting and sets at a later date.
Marketing materials help tell exhibitors and film fans your story, help position the film as intriguing and worth seeing, and make your film stand out in the onslaught of the more than 6,000 films that are released each year. Innovation Solution Center services for indie producers include
BOOKSHELF & TOOLS FOR FILM & VIDEOBrowse our personal recommendations of books and software for indie producers, distributors and marketers. These practical how-to books will help you market your creative products and services. |
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