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MTV buys Atom Films for Gaming and Broadband Content

August 2006 -- MTV Networks has entered into an agreement with Atom Entertainment to acquire the company for $200 million. The company runs four Web sites including the popular AtomFilms.com and Shockwave.com, as well as gaming site AddictingGames.com and video site AddictingClips.com.

The acquisition of Atom marks a continuing effort by MTV to advance its multiplatform entertainment strategy. The company recently acquired entertainment brands XFIRE, Y2M, GameTrailers.com, IFILM, and Neopets.

Tom Freston, CEO of MTV Networks' parent company Viacom, said that Atom adds great scale with users, improves MTV's growing casual gaming position, and brings a world-class digital video library and fantastic management team.

With the addition of Atom's gaming sites, MTV Networks will become a leading force in casual gaming, with 50 million gamers playing more than 400 million games per month. The video sites would further expand the company's broadband multimedia offerings, now offered across 24 broadband channels

BOOKSHELF & TOOLS FOR FILM & VIDEO

Browse our personal recommendations of books and software for indie producers, distributors and marketers. These practical how-to books will help you market your creative products and services.
MUSIC MAGIC
A character-driven family story about teens, music, and nature (of course)! A fast-paced, quick read, perfect for an indie film! Script is available! :-)

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