Distribution Marketing Services offered by Movie Industry Marketing

However, many creative and entrepreneurial businesspeople get so overwhelmed that they skip over that fact in the heat of production chaos --forgetting about industry processes can really bite them on the butt. It is easy to overlook that fact that a good movie can have a lifespan of 20 years...or more.

The movie distribution system is made up of

While distributors handle the majority of advertising and exhibitor services for theatrical releases, and deal with chains -- marketing isn't just for distributors.

Marketing is more than promotion. It involves:

• Strategic planning to match the product with niche markets.
• Crafting the "offer" and the "message" that close the sale.
• Identifying the contact lists for promotion, publicity, and direct sales.
• Forging relationships with key industry channel members (i.e., specialized distributors, cataloguers, retailers, and media)
• Preparing copy, illustrations and design for all print, Internet and electronic media -- including production stills, media kits, blurbs, bios, etc.
• Preparing packaging, labels, boxes, shipping cartons, hang tags, etc.
• Preparing shelf talkers, coupons, special offers, posters, etc for Point of Purchase promotion.
• Training the channel about your product: store clerks, catalog

And to create pull-through by individual video stores or theatres, a producer can build a loyal in-house list of contacts with guerilla marketing that not only sells movies -- but strengthens the production company's reputation.

The team at Movie Industry Marketing helps producers plan and execute pull-through promotion and publicity to build company and project presence and respect.

Call us to craft the strategy that will match your product to its best marketplace: 310-827-2510