MOVIE INDUSTRY MARKETING

INDIE EDUTAINMENT MARKETING
Market Your Creative Product
with Strategic Content, Promotion & Sales Strategy.


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Do you hold screenings? Or Game Tests? Or casting calls? Or group meetings? SureToMeet.com offers free and low-cost promotion tools for indie production and promotion.

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Where's the BEEF? What's HOT? Who's COOL?

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Distribution Marketing Services offered by Movie Industry Marketing

Movie Distribution Plan

Add punch to your business plan with a strategic overview of your distribution potential and an implementation plan that will guide your in-house or outsourced implementation. By planning for the many niches served by specialized distributors, you can save money during production and extend the life of your products.

Custom Research and Analysis

Our team of marketing professionals provide on-line research, as well as focus groups, phone interviews and surveys to focus your marketing strategy.

Lifespan Marketing for Extended Revenue

The movie industry is an industry. Is that too obvious to say?

However, many creative and entrepreneurial businesspeople get so overwhelmed that they skip over that fact in the heat of production chaos --forgetting about industry processes can really bite them on the butt. It is easy to overlook that fact that a good movie can have a lifespan of 20 years...or more.

The movie distribution system is made up of


Writers who craft the product


Producers who craft the process


Marketers who create the message(s)


Self distribution to extend your market potential


Distributors who get the message and product out to buyers:
Theatrical Features: domestic, international
Television: network, cable
Home entertainment: rentals, sales
Specialty niches: corporate, festivals, catalogs, etc.


While distributors handle the majority of advertising and exhibitor services for theatrical releases, and deal with chains -- marketing isn't just for distributors.

Marketing is more than promotion. It involves:

  • Strategic planning to match the product with niche markets.
  • Crafting the "offer" and the "message" that close the sale.
  • Identifying the contact lists for promotion, publicity, and direct sales.
  • Forging relationships with key industry channel members (i.e., specialized distributors, cataloguers, retailers, and media)
  • Preparing copy, illustrations and design for all print, Internet and electronic media -- including production stills, media kits, blurbs, bios, etc.
  • Preparing packaging, labels, boxes, shipping cartons, hang tags, etc.
  • Preparing shelf talkers, coupons, special offers, posters, etc for Point of Purchase promotion.
  • Training the channel about your product: store clerks, catalog
Marketing at the producer's level strategically identifies and builds relationships with the best distributors. Market research and communications identify distributors' specialities and their marketing communications requirements (such as unit photography, coverage shots, press junkets, press kits, trailers, and other sales tools.

And to create pull-through by individual video stores or theatres, a producer can build a loyal in-house list of contacts with guerilla marketing that not only sells movies -- but strengthens the production company's reputation.

The team at Movie Industry Marketing helps producers plan and execute pull-through promotion and publicity to build company and project presence and respect.

Call us to craft the strategy that will match your product to its best marketplace: 310-827-2510

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