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INDIE EDUTAINMENT MARKETING
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MOVIE ARTICLESTable of Contents
GAME ARTICLESTable of Contents
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Industry Marketing Services That Support Successful Idea Businesses
Corporate Assets Plan -- Identify elements in your company and intellectual property that can build the worth of your company. A fresh eye can help identify hidden potential for series, merchandising, and positioning.
Planning "lifespan marketability" into your project from day one lengthens the revenue lifespan of a movie, documentary or educational project. Here are a few tips to help you take advantage of "lifespan marketing."
By developing the script with "evergreen" content that is tied to trends vs. news events or fads, the product lifespan will lengthen. By selectively choosing compatible genres and niche markets that have enduring interest, the lifespan will not only lengthen, but broaden. By staging product development and launches to include new releases, updates and collectors' editions, you can build your business with golden bricks. The right marketing team for your idea company helps their clients plan ahead, identify trends and market demand, and create strategies to build momentum. They help you research, prioritize and put projects together to maximize marketability of products, services and intellectual property value. If you have a question about "idea marketing", call us to discuss how project strategy and implementation can forge your pathway to greater profitability and sustainability: 310-827-2510.
BOOKSHELF & TOOLS FOR FILM & VIDEOBrowse our personal recommendations of books and software for indie producers, distributors and marketers. These practical how-to books will help you market your creative products and services. |
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