Marketing Entertaimment with Virtual Goods and Microtransactions

Facebook is adopting its own virtual currency.

Apple has implemented virtual goods in the iPad/iPhone/iTouch eco system.

Virtual goods have gone from an alternative revenue stream to a key monetization solution for games, social media, mobile, licensed media, user generated content and more.

The Virtual Goods Conference explores the next key growth challenges for companies eager to take advantage of microtransactions.

The ecosystem has grown up. Vendor solutions have become more robust. This conference will give you insights on how to leverage best of breed technologies and strategies for the next wave of virtual goods and microtransactions.

The Virtual Goods Conference takes place September 22-23, 2010 at the Santa Clara Convention Center.