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The Sony developed Blu-ray Disc has won the support of movie studios as the platform of choice for release of their properties. The consolidation makes it possible for consumers to buy next-generation DVD players with greater confidence that their equipment will be supported with a broad library of content.

BD-exclusive suppliers include Warner, Sony Pictures Home Entertainment, Walt Disney Home Entertainment, 20th Century Fox Home Entertainment and Lionsgate. Time Warner divisions New Line Home Entertainment and HBO Video are also included in the move to Blu-ray.

BD enjoys a far larger hardware installation base, due mostly to the millions of BD-equipped PlayStation 3 consoles sold.

Blu-ray awareness in 2008 is now at 80%, and the consumer marketplace is seen as the next phase for roll-out success.

2008 will see additional major Blu-ray Disc product initiatives by Disney, Sony and 20th Century Fox Home Entertainment.

Watch for the national Blu-ray Disc mall tour that will be coming to 26 cities near you!

Indie Perspectives on the Blu-Ray Disc

"Where once the small-studio or indie producer would have been simply happy with a system capable of putting their shots in the right order; now the availability and accessibility of formats and modes, previously out of reach, has raised the bar on the quality and complexity of what small productions expect to create and deliver," reports DVD Creation.

BLU-RAY Production and Technical White Papers

Blu-ray Disc Association

Technical Consumer Information about Blu-ray

Wikipedia's perspective

The Blu-ray Disc Association (BDA) is the industry consortium that develops and licenses Blu-ray Disc technology and is responsible for establishing format standards and promoting business opportunities for Blu-ray Disc.

BOOKSHELF & TOOLS FOR FILM & VIDEO

Browse our personal recommendations of books and software for indie producers, distributors and marketers. These practical how-to books will help you market your creative products and services.

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INDIE EDUTAINMENT MARKETING Market Your Creative Product with Strategic Content, Promotion & Sales Strategy.

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Blue-ray Disc Wins the High Definition Format Marketplace