Internet Marketing is Budget-Wise for Indie Promotion and Sales

Many small film companies have little to work with budget-wise when it comes to marketing their films. That's where strategic online marketing comes in. Stretching budgets by utilizing the cost effective format of the Internet through banner and email marketing means a film can reach a wider audience for a much lower cost than many traditional forms of marketing.

An Los Angeles ad agency turned to MidTen Media to help with new film releases. The movies Fierce People and Wristcutters premiered in a single DMA and then opened to more DMA's once the films proved successful.

The method of choice for marketing these two films was an email campaign that sent out each film release's message to 2 Million permission-based solo email users profiled by MidTen Media to be the exact audience targeted for maximum attendance. While MidTen Media can't take all the credit for each film's success, it played an important role in getting the word out and at a fraction of the cost of many marketing options. Similar marketing plans are in place for this year's Horrorfest film.

MidTen Media has an 82% reach of the US Internet Audience making it easy to canvass the whole US with a film's promotion or laser target the film's niche audience. Currently, MidTen Media is offering it's consulting services to Bogner Entertainment about its release in Fall of 2008 called "Trailer Park of Terror."

Don't forget the Internet as a great DVD promotion vehicle. Once a film is out of the theaters, Internet marketing can help gain additional business from DVD orders online.

WB recently ran it's Ultimate Matrix DVD promotion online using one of MidTen Media's specialty banner products. Most banners are relatively small, but utilizing technology to make the banners expand into a much larger, yet unobtrusive ad on the site, generates a lot more traffic to the promoters website versus regular-sized banners. There are now many more options for creatively-sized online banner advertising than there were just a few years ago.

MidTen Media, Inc. has been a major online marketing service since 1999, providing online media for such companies as Starz Network, Top Cow Entertainment, Dark Horse, Circuit City, McDonald's, Comic Collector Live, Sony, General Motors, Six Flags Theme Park, Olive Garden, etc. If you would like more information about how you may inexpensively market your films online, you can reach David Saueressig, film promotions specialist at MidTen Media, Inc., 760-295-4919.

David Saueressig
Vice President
P: 760-295-4919
F: 713-583-1111
MidTen Media, Inc.
http://www.MidTenMedia.com

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