Library of Marketing Articles

Planning for Marketing Success
The best movie making and marketing books...check 'em out!

How to Host a House Party or Screening Event
Practical tips on how to hold a screening or movie project party to recruit volunteers, funds and word of mouth promotion.

Overview of Indie Film, Video and Corporate Marketing Services
Overview of Movie Industry Marketing Services for Producers, Distributors and Content Developers

Studio Locations for TV and Movies
Addresses and map links for largest TV and movie studios

Customflix provides on-demand marketing for indies
Customflix on-demand publishing for indie producers

Movie Biz Networking Group
Movie Biz Networking for Los Angeles-Area Producers and Marketers

The Ideal Collaborative Team
Collaboration is a vital part of both business and personal life. A recent survey conducted jointly by Mitch Ditkoff and Tim Moore of Idea Champions, Carolyn Allen of Innovation Solution Center and Dave Pollard of Meeting of Minds reveals that most people would rather have inexperienced people with a positive attitude than highly experienced people who lack enthusiasm, candor or commitment on a collaborative work team.

Home Movie Premiers Restructured
Hold onto your tall hats and hot buttered popcorn, the movie world it is a-changin'!

EcoFootage provides content for environmental filmmakers and communications
EcoFootage.com supplies royalty-free video stock footage on many subjects related to creating a sustainable future.

Connecting Actors and Filmmakers with Followthrough
HoldOn Logbooks are a handy tool in connecting actors and filmmakers...here are some marketing tips

Do I Know You...Do You Know Me?
Business networking is a very human conversation with a strategic flow...and outcome!

A Sports Metaphor for the Indie Movie Biz
Think sports...think system...think success!

Make It Easy to Buy!
Marketing isn't a boogie man...it's really just a business term for building your community of loyal supporters.

4 Factors for Success of Movie Sequels
Movie studios take lower risks investing in sequels compared to original films, but whether a sequel is a hit or a box-office bomb is highly dependent on key variables.

Best Buy Launches Online Movie Store
Best Buy launches Apple iTunes competitor to sell movies and television stores

Arts:Earth Partnership Brings Green to the Arts
Find environmentally friendly arts support programs at Arts:Earth Partnership.

Movie Clips for Editors, Writers and Bloggers, Too!
Language thrives on current mashups of meaning, experience and viral distribution of concepts and ... well, words and gestures. Wouldn't it be great to spice up your Internet publications with movie clips?

Consumers spend freely in online, “virtual” worlds
Immersion in online games or virtual worlds can produce brand acceptance ... and higher likelihood of purchasing, marketing research shows.

Ideas for Innovation and Solutions
Marketing of ideas is just part of the innovation mix - just like a flower starts with parentage, seed, soil, water, and time, ideas unfold in an environment of innovation. But that's not a simple system.

Harmony by the Prince of Wales, a Documentary
Making and marketing a documentary follows many of the same steps for avid advocates and for royalty. Ask Prince Charles.

BOOKSHELF & TOOLS FOR FILM & VIDEO